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Tomorrow’s Women

A comprehensive rebrand for a Santa Fe-based nonprofit that empowers young Israeli and Palestinian women to create change.

2017 — Present

Equal Justice Initiative

Explore the various strategic projects Madeo has worked on in collaboration with the Equal Justice Initiative.

Equal Justice Initiative

The Equal Justice Initiative Website

A completely redesigned website and new digital content strategy to amplify the organization’s impact.

Equal Justice Initiative

Interactive Calendar: A History of Racial Injustice

A new website that showcases 365 historical events of racial injustice one day at a time, on the day they happened.

Equal Justice Initiative

‘Just Mercy’ Microsite

Microsite for the book, movie, and powerful memoir of EJI's founder Bryan Stevenson.

Equal Justice Initiative

Interactive report on American history and racial injustice

A new online report for EJI analyzes the era of Reconstruction, a tragic post-Civil War period of racial terror in America.

Equal Justice Initiative

‘Segregation in America’ Website

An in-depth, interactive website that explores the legacy of segregation and racial inequality in America.

EJI Online Store

The new e-commerce website for original merchandise from the organization, Museum, Memorial, and other special projects.

Equal Justice Initiative

‘Segregation in America’ Book

A 150-page book that explores the legacy of segregation and racial inequality in America.

Echoing Green

A brand new website for Echoing Green, the leading organization in social innovation and entrepreneurship.

2015 — Present

Innocence Project

A trusted partner to the Innocence Project, Madeo works daily in collaboration with the organization’s various teams.

Rebranding the Innocence Project

In 2018, Madeo and the Innocence Project embarked on the most comprehensive rebrand for the Innocence Project to date.

Girls Leadership

Madeo partnered with Girls Leadership to design a digital report and landing page for their latest groundbreaking research.

Levi’s

Madeo partnered with Levi’s to elevate the digital event experience for the launch of their #WeThePeople campaign.

HBFIT

The new website for the fast-growing brand for health, beauty, and fitness.

hiway

Madeo was invited to play a number of key company roles, including the execution of branding, product, and marketing.

WITNESS

Madeo partnered with WITNESS to produce the organization’s most comprehensive digital and print annual report to date.

The NBA

Personalizing the user experience for the NBA's internationally successful basketball and video streaming apps.

50/50 Climate Project

Helping the 50 largest global investment funds influence the climate competency of the 50 largest global corporations.

PFNYC

A new website for the organization leading New York City toward a stronger future.

zkipster

Designing the leading guest list management app for top events around the world.

CARE

Madeo partnered with CARE to help tell the complicated stories of their work on child marriage around the world.

Seeds of Peace

A new website designed to showcase how young leaders are transforming conflict in their communities.

Tax Equity Now

A new visual identity and website for the organization bringing housing equality to all New Yorkers.

Innocence Project

Long-form Stories

A flexible platform to enable an editorial team to create engaging long-form stories.

Innocence Project

Interactive Story of an Innocent Man’s Fight for Freedom

Explore the story of Rodney Reed, a Texas man who was wrongfully convicted of murder in 1988.

Innocence Project

Guilty Plea Problem Campaign

Timely campaign and microsite to help the public understand why innocent people plead guilty to crimes they did not commit.

Innocence Project

Designing the Innocence Project’s Digital Engagement

Unifying and elevating the Innocence Project's brand across social media and engaging new audiences.

Innocence Project

2020 Year in Review Microsite

A recap of the Innocence Project's work to fight for accountability, justice reform, and to end wrongful convictions.

More Projects